World of Work
Do your hospitality associates share your brand enthusiasm? Do they understand, let alone believe, the core 'messaging' and marketing hype of your brand? Chances are not all of them do, or at best, they give the right answers when asked and then move on later to another competing brand only to repeat the same thing. [...]
This article was originally written by Matt Meltzer and posted in the Globe and Mail. I thought it was a good read. Whilst some have already embraced these trends, not sure if the older market is ready to abandon the luxuries of the past. Not without a lot of convincing that is. Click here to [...]
I'm reposting this one as it seems like good advice. Apologies in advance for all the clutter on the writers website. Wait for it to load then minimise the ads. Enjoy the article, click here.
