Are you bothering your one time clientele with annoying 'how did we do' emails? Is your third auto generated email follow up message, to a client who only had a chance one night stay in your hotel, really going to create a positive post stay impression? "...There’s only so much email-worthy material you can generate, [...]
I hold a Chinese drivers license. That's not an oxymoron, though you could be forgiven for thinking so the way the majority of 'mainlanders' drive. After 7 years in China I though it would be entertaining to reflect on some of my road experiences and all things traffic. Why? It might shed some light on [...]
Do your hospitality associates share your brand enthusiasm? Do they understand, let alone believe, the core 'messaging' and marketing hype of your brand? Chances are not all of them do, or at best, they give the right answers when asked and then move on later to another competing brand only to repeat the same thing. [...]
