Are you bothering your one time clientele with annoying ‘how did we do’ emails? Is your third auto generated email follow up message, to a client who only had a chance one night stay in your hotel, really going to create a positive post stay impression? “…There’s only so much email-worthy material you can generate, even if you’re a huge and thrilling brand. I particularly enjoy hearing marketing people talk of sending an “e-blast”, all that explosive, rocket-thrust imagery for a flat-footed little message that generally passes unnoticed on its way to an unmarked spambox grave.” Here is a great read by Ian Whitworth. The title itself is satirical and the article contains some food for thought. To read, click here.
